Mary J Blige's Strength of a Woman Festival

2023, Atlanta: Brought in with less than a week to complete stadium content, I focused on adding movement to the branding and energizing the space. The marketing assets featured bright neons with floral undertones, which I used to round out the stadium visuals and maintain cohesion with the campaign.

2024, New York City: With a longer runway, I took a more considered design approach. The look combined dark moody purples and blues with glamorous gold accents. I created a logo fly-in that merged Strength of a Woman branding with NYC elements to enhance the festival’s immersive visual identity.