Project // Craft custom animated backgrounds, stadium perimeter banners, logo transitions, & still assets for both the 2023 Strength of a Woman (SOWA) Festival in Atlanta, GA and 2024 Festival in NYC.
2024 // The 2024 even had a longer runway until launch, which allowed a more thought out design approach. The looks for the New York City show were dark moody purples and blues mixed with glamourous golds. With more time to build out content, I was able to create a logo fly in that melded Strength of a Woman with NYC.
2023 // I was brought into the 2023 SOAW campaign with less than a week to complete the necessary content to bring the stadium to life and provide movement to the branding itself. The marketing content for the Atlanta festival featured bright neons with floral undertones, so I leaned into these design elements to round out the looks for the stadium event.
Video Design : Brittany Janea
Lighting Design: Charles Ford
Operator: Bransen Black
SOAW 2024 - New York City
SOAW 2023 - Atlanta
