Awarefest 2026

A star-studded benefit concert featuring top Black entertainers to reduce student loan debt burden for HBCU students.

A star-studded benefit concert featuring top Black entertainers to reduce student loan debt burden for HBCU students.

Client

Awarefest 2026

Location

State Farm Arena | Atlanta, Georgia Broadcast

Year

2026

Credits

Lead Content Creation & Screen Systems

Full content creation across performances, ambassadors, and branded
moments for the live event and broadcast presentation, including:
Mickey Guyton: Black Like Me
Mickey Guyton & PJ Morton: How Deep Is Your Love
PJ Morton & Common: The Light
Kirk Franklin: multiple performance visuals
Yolanda Adams: multiple performance visuals
Chaka Khan: multiple performance visuals
Divine 9: system-based identity variations
Brand content and ambassador visuals

Animation & System Oversight

Ambassador visual system development
Brand content execution
Cross-system cohesion across LED environments

Additional Support

Production Design: Charles Ford
Creative Director: Jemel McWilliams
Screens Production Support: Kelsey Cabral
Creative Assistant: Zachary Berthelette

Info

Designed LED screen content for Awarefest 2026, the first and largest fundraising event for HBCUs, celebrating culture, community, and impact through live performance and storytelling. With just three weeks to develop a large volume of content, I created visuals across multiple show systems while adapting to evolving branding, artist, and ambassador needs.

Drawing from show direction and collaborative team input, I served as lead content creator across the live event, creating visuals for performances, ambassadors, and branded moments while shaping the broader visual system for both the live experience and recorded broadcast. As the scope expanded, I brought in additional collaborators to help scale the workflow and maintain delivery under pressure.

The result was a bold, unified visual package that supported the scale and energy of the production while translating effectively from the live event to broadcast.


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